EduFlix is a startup which I created in 2018, we were shortlisted for the ACMIX program and received seed funding of $13500. It was born from a Netflix inspired project at General Assembly. I was given the task to create a new feature for Netflix that had the ability to enhance the current experience of users and to develop a unique one to help onboard new users. Throughout the field research, I narrowed it down to one segment to focus and solve their pain points instead of addressing whole target groups. That was the starting of EduFlix.
What are the pain points? What do they need? WHY?
Although the topic map was created prior to jump onto the field research, the first thing I would have loved to know from the users was 'Why'. From the market research, we discovered that the Australian SVOD market is expanding very quickly, with a 30% (3.7 million) increase within 1 year (Telstyle,2017), there were definitely many other choices to choose. But 'WHY?', what makes them to choose Netflix was the key question.
People watch movies and dramas constantly
To validate the hypothesis further user interviews have been conducted
How do we solve the problems?
A generic platform to be used for independent providers or users. The original content is augmented by the educational content.
The initial solution was around Netflix integration and the userflow was created based on that idea. However, as the idea was developed it may change to the free content from the third party or independent youtube production due to the content copyright.
What will the experience be?
Design studio helped the team to generate a brilliant idea to build a new experience for the language learner.
Before the wireframing, site flow was drawn to see how the feature will be implemented smoothly so that the user has a seamless experience.
Even though I could be one of the potential users, I could never be a user. To see how the real user would interact with the service or product, testing is unavoidable and the earlier is always the better.
Where to from here?
As the idea is very rough and needs lots of validation, from here rapid prototyping, testing and iterating are the key. It really needs to redefine the solution, more interviews with the real users. At the same time, it also needs the feasibility check to see if this solution can sustainably survive in the market.
+ Do not afraid to go back to the research
+ Tests give you the confidence
+ Start small, validate, validate and less is more
Some of my projects
Telstra Health - Scheduling IntelligenceEnd to end UX
health.com.au - OnboardingEnd to end UX | Service design
Ethi collectiveUX research & design | Service design | Content strategy
health.com.auEnd to end UX | Service design
© Shin Lee
Are you looking for a designer who believes that little things can make a big difference, a vintage fan who still buys films for her classic camera, loves animals, especially the ones with four legs?
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